Privacy Policy


Privacy & Security


Wilmin & Co Inc., and its retail affiliate, Day'La Couture value our customers and visitors to our Websites and respect your concerns about the privacy of your personal information and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to protect your privacy and provide you with a safe and secure experience in fashion, style and shopping. This Privacy Policy applies to our Websites hosted in the United States, namely,, and to our fashion marketing and sales activities, including sales through our websites, under our brand Day'La Couture. This Privacy Policy protects consumers providing information through our Website and is not designed to protect business information. By using our Website and providing information to us , you consent to the collection and use of your personal information. In addition to reviewing our Privacy Policy, you should also read our Terms of Use for our Website. Your use of our Website constitutes your agreement to its terms and conditions.



Because we continue to develop our Website and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If you are a subscribed user of our Website, we may notify you by email of material changes to our Privacy Policy using the most current email address you have provided to us. Your continued access and use of our Website will constitute your acceptance of any changes or revisions to our Privacy Policy.



This Privacy Policy explains and summarizes how we collect, use and protect your personal information as you interact with us online and through our customer support. This Privacy Policy explains:

  • What information Day'La Couture gathers from users of our Website.
  • How Day'La Couture uses the personal information that you share with us and that we learn about you because of our relationship.
  • How Day'La Couture uses "cookies" and "IP Addresses."
  • What personal information, if any, Day'La Couture may share about you with others and the conditions that protect your information if it must be shared.
  • What kind of security measures Day'La Couture takes to protect your information from loss or disclosure and how Day'La Couture will inform you in the event of a security breach.
  • The circumstances under which you can access your personal information you have shared with Day'La Couture and have that information corrected, restrict Day'La Couture use of that information, and even have it removed from our records.



Day'La Couture collects information that you provide to us or that we learn about you from your use of our Website or shopping with us. We receive and store information you enter on our Website, or give to us in any other way. For example, you may provide information to us when you make an online purchase, subscribe with our Website, search or add items to your shopping cart, participate in a survey, contest or promotion, apply for a job, request to receive our marketing materials, or communicate with Day'La Couture customer service. As a result of those actions, you might supply us with such information as your name, address, phone number, email address, financial and debit or credit card information, and personal shopping and product preferences. In applying for a job with us, you may provide to us your name, address, phone number, email address, previous work experience, references and other personal information about your background and experience.

We do not respond to 'do not track' signals or similar mechanisms. Third-party service providers keep track of your browsing activities on our Websites, which enable us to target advertising based on your browsing history and preferences. You can learn more about online marketing practices and the technologies that support them, or opt-out of third party tracking mechanisms by visiting the Network Advertising Initiative website, by clicking here.

Our social media tools, such as the Facebook, Twitter, YouTube, Instagram, and Pinterest, are either hosted by a third party or hosted directly on our site. Your activity with these tools is governed by the privacy policies of the companies that provide them.



We use information we have collected about you to provide you with the very best shopping experience, the most current fashion clothing and accessories, and personal style news. WE DO NOT SELL YOUR PERSONAL INFORMATION TO THIRD PARTIES FOR ANY REASON. We do not disclose your personal information to unaffiliated third parties, or to our affiliates, who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may disclose personal information about our customers as permitted or required by law, such as in connection with a subpoena or similar legal process, or in connection with a merger, acquisition or bankruptcy, as discussed further below. We may disclose information about you to protect against fraud and other crimes and to enforce our contracts with you.

We try to provide you with the information you need to make informed reasonable choices with respect to how our Website use or share your information. Day'La Couture collects and uses personal information from you in several ways:

  • WEBSITE USAGE. Day'La Couture may observe activities, preferences and transactional data (such as your IP address, browser type and operating system) relating to your use of our Website. We may use this collected or logged information in order to provide better service, to facilitate our customers' use of the website, to track usage of the website, and to address security hazards. Day'La Couture, may use this information to track aggregate traffic patterns throughout our Website for Day'La Couture's internal analysis.
  • ONLINE TRANSACTIONS. We collect information about you when you shop on our website. You may visit our site without registering, but if you wish to add merchandise to your shopping cart, save your debit or credit card information with us online, create a wish list or use other special features offered on our site, you may need to provide us with certain information, including your name, address, phone number, financial information, and email address, to open an account with us. We will assist you in creating a user id and a password to protect your account information. Similarly, if you wish to apply online for a job position with us, you will be required to submit relevant information about your background and experience.
  • MOBILE TEXT MESSAGING. If you provide us with your mobile phone number and give us your consent, you will receive promotional alerts and marketing text messages from or on behalf of Day'La Couture. Your consent is not a condition of a purchase. If you consent to receiving text messages from Day'La Couture, message and data rates may apply depending on your carrier.



We may use "cookies" to collect or log certain information. A cookie is a small piece of information that a website stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers' preferences for certain kinds of products or to store a password so that you do not have to input it every time you visit our website. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. The cookies will not contain information that will enable anyone to contact our customers via telephone, email, or any other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain of our services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.



You have choices when it comes to how Day'La Couture uses your personal information. When you subscribe  online with our Website, you can choose not to receive information about merchandise, services and special promotional offers from us by direct mail, email, and/or mobile text message (i.e., SMS and MMS).


Our Websites are hosted in the United States and are intended for United States and Canadian visitors. 

This Privacy Policy applies to customer relationships established in the United States and Canada. Parts of this Privacy Policy may not apply to visitors outside the United States and Canada. Like almost every website, our Website may be accessed by an international audience. If you are a non-U.S. visitor to our website, by visiting our website and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, such data may be stored on servers located in the United States, which may have less stringent privacy practices than those your own resident jurisdiction. By providing us with your data, you consent to transfer of such data.



Day'La Couture collects information that you provide to us or that we learn about you from your use of our Websites or shopping at our stores, as described in this Privacy Policy. Under California law, Once a year, Day'La Couture customers who are California residents may request certain information about our disclosure of personal information to unaffiliated third parties for direct marketing purposes. Day'La Couture does not disclose any personal information to unaffiliated third parties for these purposes.

To request your personal information under California Law, please contact us via the following method, using "CALIFORNIA PRIVACY RIGHTS" as the subject:

  • Email



If Day'La Couture should ever file for bankruptcy or merge with another company, or if Day'La Couture should decide to buy another business, or sell or reorganize part or all of Day'La Couture's business, Day'La Couture may be required to disclose your personal information to prospective or actual purchasers and other parties. It is Day'La Couture's practice to obtain appropriate protections for information disclosed in these types of transactions. Day'La Couture cannot, however, guarantee that Day'La Couture's Privacy Policy will remain unchanged if Day'La Couture is sold or merges with another company.



Children are not eligible to use our Website. We ask that minors (under the age of 18) only use our Website in conjunction with your parents or guardians. Children under 13 years of age should not send any information about themselves to Day'La Couture. If a child under 13 submits information through any part of our Website, and Day'La Couture becomes aware that the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any personal information about children under 13, we do not use or disclose such information to third parties.



You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.



Day'La Couture, and are tradenames and/or trademarks of Wilmin & Co, Inc.